Luke Hall

Special Projects Manager

Luke grew up on a farm in Kansas. As an only child, bikes were a primary way to occupy his boredom. An addict for speed, he would inadvertently do hill repeats in search for fast downhill runs on the gravel road in front of his house. After taking a break from competitive distance running, Luke gravitated toward road bike racing while living in Kansas City, Missouri. After visiting his parents in NWA, he realized that there was a new epicenter for cycling and decided to move to Bentonville. Luke has raced at a high level competitively, worked in bike shops and at the Bentonville Rapha pop up. Luke is also an assistant NICA coach at the Thaden School. #LukeHallCannonball